In 2020, Victor Weinsanto founded his eponymous brand Weinsanto following his experience with Jean Paul Gaultier. It is quite natural that he finds his inspiration in cabaret, live performance and art in general, which echoes his past as a dancer. He translates his love of the performing arts into his amusing and colourful fashion shows presented at Paris Fashion Week.
His collections are composed around a constant search for liberated femininity and provocative silhouettes. Drawing on a rich heritage of know-how, the designer composes his extravagant couture looks, each telling a story. Concerned about the environmental future of the fashion industry, the brand develops most of its ready-to-wear pieces from dead stock fabrics from major fashion houses.
As part of the « Covid generation », the Weinsanto label puts joie de vivre and freedom at the heart of its creation while adding historical details mixed with a touch of sexy.