Since the appointment of Glenn Martens as Creative Director of Y/PROJECT in 2013, the Paris-based label has combined conceptual and inventive detailing with playful proportions and a witty take on historical references.
Taking what started out as a men’s label under late founder Yohan Serfaty in 2010, Martens expanded into womenswear, introducing his own codes into the house. At the core of Y/PROJECT, Martens has since established an emphasis on individuality and independence. Fusing the energy of the street with thought- provoking silhouettes, his unique take on interpreting masculinity and femininity blends eccentric references with unisex looks that transcend versatility.
Today, Y/PROJECT is one of the most anticipated shows at Paris fashion week, with its finger firmly on the pulse of the city’s dynamic new eclectic wave.